Picnic Creative

Food is a sensory experience. When people choose what to eat or drink, they also use information gathered from their senses—appearance, texture, taste, and smell.

Food and beverage companies need to start making a note of that when planning their marketing endeavors. Luckily, it’s already taken care of for the clients of Picnic Creative.

The boutique creative agency differentiates itself by offering scalable content production capabilities, like recipes and Pinterest-worthy plating ideas, to help brands emotionally connect with audiences across channels.

“We excel at helping food and beverage brands visually tell their stories and bringing their products to life in a delicious, mouth-watering way,” says Steffen Janzen, co-founder and principal of Picnic Creative.

An Out-of-the-Box Marketing Workspace

Picnic Creative brings together the traditional services of a creative agency with the unique production capabilities required to work with food, such as a large commercial kitchen, and props library at their head office studio in Vancouver.

Picnic’s team of professionals, from culinary-trained stylists to production experts, lays the groundwork to provide unique content to clients, from concept to creation. Chefs create new recipes featuring a client’s products, while photographers, videographers, and stylists showcase the artistry of the food for advertising, social, digital, sales or retail applications.

This collaboration resembles a picnic, as diverse professionals come to the proverbial table and share ideas, giving the company its fitting name.

What amplifies its unique marketing is Picnic’s ‘pay as you go’ and ‘pay per deliverable’ approach. Clients pay for the photos and videos produced with exclusive universal rights to that content, making it easier for marketers and agencies to budget and plan for a campaign or ongoing promotional activities. Picnic Creative’s studios are a one-stop content creation hub equally accessible to small companies needing the occasional social asset or billion-dollar brands needing a constant stream of content for their owned and paid channels.

Increasing Awareness Across all Touchpoints

Picnic Creative’s content can be tailored for various channels, such as websites, e-commerce platforms, traditional broadcast, print, or digital and social media. This helps clients influence the minds of their consumers across all touchpoints to drive sales.

“Going to the root of the story helps us deliver a visual asset that tells the ‘why of what they’re doing’ in the best way possible,” says Clint Omelaniec, co-founder and production lead at Picnic Creative.

Shoutout to Producers

Picnic Creative never misses its mark while bringing the stories of local food producers like farmers, fishermen, ranchers, foragers, and bakers. For example, BC Strawberries approached Picnic to tell the story of their local berry farmers and elevate their products in the minds of consumers so they would purchase directly from local farms. Picnic developed a summer marketing campaign leveraging creative partnerships with local restaurants, breweries, and influencers to increase awareness in the local market.

British Columbia, where Picnic Creative is based, is known to be an incredible food production community of local farmers, processors, and retailers. A creative marketing partner like Picnic Creative can bring a world of difference to how the community shares their stories with consumers.