Predhomme Strategic Marketing

Predhomme Strategic Marketing (PSM) is an expert in the realm of food and beverages (F&B), specializing in promoting represented and underrepresented brands and improving their positioning in the Canadian market. With a strong presence across multiple Canadian provinces, including Ontario, Quebec, Alberta, British Columbia, and on the East Coast, PSM is an ideal partner for brands to strengthen their value proposition and gain market share in the country.

From the blue-sky thinking to the nitty-gritty of a coherent visual identity, voice, and marketing tactics, PSM delivers insight-driven branding, strategic positioning, and research-backed campaigns to accomplish abrand’s unique goals.

PSM’s competencies are not just limited to traditional marketing services. Its advantage lies in its extensive relationship with key players in the purchasing, retailing, and distribution sectors, and the government. These partnerships enable PSM to ensure effective communication throughout the supply and marketing chains, providing clients with the necessary support and resources to succeed.

Its expertise in the spirits industry is highly valuable for clients seeking to navigate the complex compliance landscape in Canada. As a regulated industry, businesses exporting alcohol and beverages to Canada face many challenges. PSM’s in-depth market knowledge, including provincial regulations, sales channels, packaging requirements, and customs procedures, helps wine and spirit brands assure compliance and successfully establish a strong presence in the Great White North.

“We cherish the opportunity to partner with brands who share our enthusiasm and help them deliver results, meet goals, and grow through strategic thinking and creative excellence,” says William Predhomme, founder and managing director of PSM.

Its approach is deeply rooted in data-driven decisionmaking, with a strong focus on the discovery process. This involves visiting clients, conducting pilot studies, and leveraging research from government agencies to gain a deep understanding of each client’s target audience. Combining these insights lets PSM create a future-focused plan that complements its client’s roadmap to success in the Canadian market.

PSM employs various strategies to achieve its objectives, including meet and greets, connecting with agency buyers, grocery store tours, inbound and outbound marketing, and more. This comprehensive approach delivers a sustainable point of difference with a widemarket appeal that maximizes sales and revenue generation.

Another interesting facet of PSM is how it prioritizes sales as the primary success metric for its marketing strategies. While brand awareness, engagement, or website traffic are essential metrics, they can be difficult to tie directly to sales outcomes. Focus on sales enables clients to gain a deeper understanding of the impact of their marketing efforts on their bottom lines and make informed decisions about future campaigns.

A testament to its success is Benvenuto Brunello, an annual trade event that showcases the Brunello Di Montalcino vintage and other appellation wines from the territory. Using a targeted methodology, PSM was able to reach a specific audience of wine enthusiasts and industry professionals who were most likely to be interested in the featured wines. By connecting with key market players, they were able to increase the visibility and availability of the featured wines in the Canadian market, leading to a 50 percent increase in sales.

The power behind PSM’s marketing prowess is a team that leverages a unique combination of skills, experience, and creative problem-solving to deliver insightful strategies that make a lasting impact. Their strong background and expertise in F&B, as well as the hospitality and B2B sectors, enable them to develop well-crafted marketing campaigns that capture and bring out each client’s unique value proposition. From trade events to digital campaigns, PSM’s team of marketing professionals is driven by a passion for driving conversations where they count most and providing market moving advocacy for premium brands seeking to build their businesses in Canada.